Felicitas Marketing can provide a number of services for both small and large companies interested in conducting Search Engine Marketing. Either acting on a consultancy basis or by offering full campaign management.
Google AdWords Sponsored Marketing
The majority of searches conducted online are performed on Google. A Google Pay Per Click marketing campaign will cover the vast majority of the major search engines not covered by Overture, including Google, AOL, AskJeeves and Earthlink. The levels of traffic and cost can differ immensely from Overture and so separate research and analyis must be conducted with an Google Adwords campaign. Campaigns managed by Felicitas Marketing enable you to maximise your online presence on google and its affiliated sites.
Overture Sponsored Marketing
The Overture sponsored search results can be seen on a large number of sites including Yahoo, MSN, Lycos, AltaVista, Netscape, Infospace and many other major search engines. Overture utilises a bidding system which ensures those sites willing to pay the most appear at the top of the listings. In such a competitive bidding environment listings change constantly and managing this process can be extremely time consuming. Our clients listings are constanly monitored to ensure campaigns are always as cost efficient as possible.
Sponsored Search Adverts
Pay Per Click (PPC) or sponsored search marketing can be one of the most cost effective forms of online advertising available to modern businesses. Of all forms of online marketing, PPC advertising is one of the easiest ways to determine campaign profitablity and return on investment.
