Felicitas Marketing can provide a number of services for both small and large companies interested in conducting Search Engine Marketing. Either acting on a consultancy basis or by offering full campaign management.
Search Engine Link Popularity
For any website to rank well on the main search engines, obtaining quality inbound links from other sites is a necessity. The process of building these links requires a great deal of work, seeking out permanent links on related sites can be problem. Link building for search engine optimisation is time consuming, requries experience and a huge deal of communcation between yourself and the potential linking site.
Felicitas Marketing provides a link building and management service that aims to obtain as many high quality inbound links to our client sites as possible. By carefully selecting potential link partners and contacting them individually our aim is develop and maintain a strong linking strategy which over time enhances the seach engine placement of our clients.
An integral part of the link building process is determining who links to your competitors. By identifying backlinks to your competitors it allows us to persue a more agressive link campaign on our clients behalf. Once identified, we target these sites and manage the link building and maintain any reciprocal links pages.
The overall linking strategy we employ aims to provide a minimum number of related inbound links each month to our clients sites - some obtained through our partnerships already in place with other sites and some through reciprocal linking. We only look for sites and pages already indexed by Google to ensure all new links help boost our clients search engine rankings.
Sponsored Search Adverts
Pay Per Click (PPC) or sponsored search marketing can be one of the most cost effective forms of online advertising available to modern businesses. Of all forms of online marketing, PPC advertising is one of the easiest ways to determine campaign profitablity and return on investment.
